Beyond the Pitch: How Mbappé’s World Cup Commercial Is Fast-Tracking the AI Glasses Revolution
Introduction The 2026 FIFA World Cup has delivered more than just heart-stopping athletic masterclasses on the field. Off the pitch, a parallel arena of high-stakes cultural marketing is unfolding. The absolute standout of this year’s commercial breaks? A highly stylized, futuristic campaign featuring French football icon Kylian Mbappé sporting a sleek pair of AI smart…